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Peter Franconi/General Assembly Atlanta
Regional Director
General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, business, and design. BrightWhistle Dir of Account Management February 2013 July 2014 (1 year 6 months)Greater Atlanta Area [Acquired for $20M+ by Influence Health] BrightWhistle is working with many of the nations leading healthcare systems to transform their search and social footprint into viable channels for increasing revenue, acquiring new patients, directing patient populations, and influencing patient perception. AirWatch Account Executive October 2012 February 2013 (5 months)Greater Atlanta Area Tasting Table Business Development / Ad Sales December 2008 May 2012 (3 years 6 months)Greater New York City Area Joined organization as employee #3 and worked closely with the founder/CEO to lay the organizational groundwork and strategy, helping grow the team to 35+ employees Developed KPIs, reporting metrics, and competitive benchmarks to measure performance and success Established standard operating procedures for sales and client services collaboration, guiding the process from inception to deployment Identified product-market fit creating demand for a nascent publication resulting in triple digit growth in revenue, year over year for four years
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